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Volvo, seeking wider appeal, moves beyond safety
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Freeman Shen, head of Volvo Cars China, poses with a Volvo XC 60 in Shanghai. Volvo enjoys a reputation for safety and security but aims to broaden its appeal, especially with Chinese consumers, by adding user-friendly comforts and a touch of luxury.
(BLOOMBERG)
July 17, 2011 05:00 AM
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