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VW launches Think Blue campaign to pitch green initiatives

VW spent $204 million in U.S. measured media last year, 19 percent higher than 2007, according to TNS Media Intelligence.
DT
By:
Diana T. Kurylko
May 23, 2011 05:00 AM

NEW YORK - Volkswagen is trying to recreate the magic of its 1960s marketing of the Beetle by bringing its "Think Blue." marketing campaign to the United States to promote eco-friendly driving and green initiatives.

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