Automakers

GM to drop Daewoo name in Korea, switch to Chevrolet

GM is dropping the Daewoo brand in South Korea in favor of Chevrolet, and GM Daewoo Auto & Technology Co. will now be known as GM Korea, the automaker said today. From left to right, Ankush Arora, vice president of sales for GM Korea;Sohn Dong Youn, vice president for engineering at GM Korea; Michael Arcamone, CEO of GM Korea, and Kim Tae Won, head of design for GM Korea, made the announcement at a press briefing in Seoul today. (GM)
HG
By:
Hans Greimel
January 20, 2011 05:00 AM

TOKYO – General Motors Co., trying to position Chevrolet as a key global brand, is killing the long-used GM Daewoo name in South Korea and putting the Chevy bowtie on its cars there.

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