Why CarMax bought 2 ad spots in the Super Bowl

Donahue: "A really different story about customer service."

By:

Rupal Parekh

January 14, 2011 05:00 AM

None

NEW YORK -- CarMax Inc., the nation's largest used-car retailer, will make its first national splash in the Super Bowl next month with two 30-second spots -- one in the second quarter and one in the third.

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