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Chevy will use World Series to pitch Volt's debut

The Volt is being marketed as a “halo car” to underscore GM's green credentials.
DB
By:
David Barkholz
October 01, 2010 05:00 AM

DETROIT -- Chevrolet will use this month's World Series to launch ads for the debut of the Volt plug-in hybrid sedan, General Motors Co.'s marketing chief Joel Ewanick said.

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