Bill Fay
Title: Group vice president of marketing, Toyota Division
Age: 54
Family: Married; 2 teenage girls, 1 teenage boy
Favorite non-Toyota car: Chevrolet Corvette
Last musician loaded on iPod: Bruce Springsteen
Last book read: Why She Buys by Bridget Brennan
It is not unusual for Toyota to rotate executives through various departments, but for Bill Fay it meant taking over as group vice president of marketing in May -- just as the brand was under assault after driver reports of unintended acceleration.
