BMW to sponsor America's Olympic committee

BMW approached the U.S. Olympic Committee about sponsorship in February because the automaker's subsidiary in the United Kingdom is a sponsor of the 2012 Summer Olympics in London.

DT

By:

Diana T. Kurylko

July 26, 2010 05:00 AM

BMW of North America unveiled a six-year sponsorship of the U.S. Olympic Committee today in a deal reportedly worth $24 million.

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