Mazda seeks vroom beyond 'zoom'

“Zoom-zoom,” a young boy whispers in a memorable Mazda ad. That famous tag line won't change, Mazda North America CEO Jim O'Sullivan said.

By:

Mark Rechtin

April 26, 2010 05:00 AM

LOS ANGELES -- Mazda has put its U.S. advertising account up for review, but fixing the brand's problems may be more than a matter of replacing current agency Doner Automotive.

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