Marketing

Ford wants Transit van to connect beyond small firms

With small businesses skittish about the economy, Transit Connect sales have been modest. So Ford is looking to sell the cargo van in other market segments, such as to sports enthusiasts.
JL
By:
Jamie LaReau
December 21, 2009 05:00 AM
Slow start

Ford Transit Connect sales are sluggish as small-business owners, nervous about the economy, hold off on purchasing.

U.S. sales (July-Nov.): 6,842

Inventory (end of Nov.): 14,100

Days supply: 200

Source: Ford Motor Co.

Bob Wheat sees unusual uses for the Ford Transit Connect small cargo truck. Some people want it for wheelchairs, and sports enthusiasts want to carry their gear, says Wheat, general manager of Village Ford in Dearborn, Mich.

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