Automakers

Chrysler and Lancia brands to share products in Europe

Lancia's next flagship could be based on the Chrysler 300.
LC
By:
Luca Ciferri
October 06, 2009 05:00 AM

TURIN -- Fiat S.p.A. aims to integrate the Chrysler brand more closely with the Italian automaker's upscale Lancia marque in Europe with the two brands likely to share products from small hatchbacks to large sedans. The appointment of Lancia CEO Olivier Francois as Chrysler brand boss is a step toward the goal, a Fiat source said.

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