Automakers

7 reasons why GM wants to keep Opel

Another reason for General Motors to keep Opel: Things are looking up for the European unit, thanks in part to the success of the new Insignia.
LC
By:
Luca Ciferri
August 31, 2009 05:00 AM
Opel facts

Established: 1898

Acquired by GM: 1929

Employees: 52,000

Plants: 19 (9 vehicle, 10 powertrain)

Unit sales: 1,458,290 in 2008

Europe market share: 6.6%

Brands: Opel, Vauxhall

Headquarters: Ruesselsheim, Germany

Source: Company

General Motors Co. is considering reversing course and hanging on to Opel, and it is easy to figure out why. Keeping a foothold in Europe is vital for GM, and the company may be able to afford it.

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