Automakers

Even during the Depression, GM managed to make money

Wall Street's mood was grim during the Depression, and GM stock plunged. But Alfred Sloan's "orderly, step-by-step retreat" kept the company in the black.
AS
By:
Arlena Sawyers
September 14, 2008 05:00 AM
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In the black — but black-and-blue
The Great Depression took a financial toll on GM. Here is the record on GM's net sales and income during the early years of the Depression as reported on Nov. 29, 1933, by Automotive Daily News, predecessor of Automotive News.
  Net sales Net income
1929 $1,504,404,472 $248,282,268
1930 $983,375,137 $151,098,992
1931 $808,840,723 $96,877,107
1932 $432,311,868 $164,979

The Great Depression caused other automakers to go under, banks to fail and one of every four American workers to lose his or her job. Yet General Motors stayed in the black.

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