Saturn spending in measured media
2007: $280 million, up 53% from '06
And in select media ...
Network TV: $104 million, up 73.3%
Magazines: $18 million, down 35.7%
Local newspapers: $13 million, up 550%
Network radio: 0 in 2007 and '06
Internet: $22 million, up 144.4%
Source: TNS Media Intelligence
The task facing Saturn marketers today is a tough one: raise awareness and consideration while virtually starting over with a repositioned brand, price point and entirely different products. And hope that your parent doesn't shut you down.