CategoryMarketing

How Saturn went from unique to just another one of the crowd

The Saturn reunions in Spring Hill included concerts by such acts as Hootie and the Blowfish.
JH
By:
Jim Henry
September 14, 2008 05:00 AM

Featured Stories

Column: Keeping it together in the face of many challenges
ImageColumn: Keeping it together in the face of many challenges
Calif. dealers threaten legal action to block Scout Motors’ direct to consumer sales
ImageCalif. dealers threaten legal action to block Scout Motors’ direct to consumer sales
Carlos Ghosn plugs Nissan Armada, blasts Nissan management for ‘surrendering’ to ‘archrival’ Honda
ImageCarlos Ghosn plugs Nissan Armada, blasts Nissan management for ‘surrendering’ to ‘archrival’ Honda
Honda, Nissan plan to merge with Honda in driver’s seat by summer 2026
ImageHonda, Nissan plan to merge with Honda in driver’s seat by summer 2026