Subscribe
Automakers

Roy Rogers

Roy Rogers Earliest Nissan involvement: About 1962 Role: Celebrity endorser of the Datsun Patrol SUV Key influence: Gave all-American appeal to Japanese import
AS
By:
Arlena Sawyers
May 19, 2008 05:00 AM

Singing cowboy Roy Rogers was known for riding off into the sunset on his faithful horse, Trigger. But the TV star of the 1950s and "60s also promoted another kind of horsepower: the Datsun Patrol.

Featured Stories

Dealership buy-sell database updates: Details on 11 new transactions in 8 states
Dealership buy-sell database updates: Details on 11 new transactions in 8 states
Ford stockpiling parts, tells suppliers to keep shipping amid tariffs
Ford stockpiling parts, tells suppliers to keep shipping amid tariffs
10 federal policies that shaped the modern auto industry
10 federal policies that shaped the modern auto industry
From the Newsroom: Nissan’s leadership shake-up
From the Newsroom: Nissan’s leadership shake-up

Latest News

Mazda wins most awards on 2025 IIHS safety ranking
FTC loses one means of saving CARS Rule after U.S. appeals court rehearing deadline passes
Daily 5 report for March 14: For European automakers, the only certainty is tariff uncertainty
Live updates on tariffs: Ford stockpiles parts, tells suppliers to keep shipping
Staying current is easy with newsletters delivered straight to your inbox.

See More in Automakers

Top 5 Canadian auto stories this week: Ottawa warns automakers; B.C. cuts Tesla; tariffs target production; more
Top 5 stories of the week: Nissan’s new CEO; metals tariffs take effect
Kenichi Kawaji named new Mitsubishi Canada CEO
VW’s Ontario PowerCo plant faces potential tariff disruption, slower ramp up on lagging EV sales, exec warns
Staying current is easy with newsletters delivered straight to your inbox.