Bill Bruce

Bill Bruce Earliest Nissan involvement: 1982 Role: General manager, Infiniti Division Key influence: Launched Nissan's luxury arm despite lack of product and support from Japan

MR

By:

Mark Rechtin

May 19, 2008 05:00 AM

In 1989, Nissan Motor Co. launched its luxury Infiniti Division with underwhelming products.

Featured Stories

What automakers are saying about vehicle prices with tariffs in effect

What automakers are saying about vehicle prices with tariffs in effect

Live updates on tariffs: Ford, Stellantis offer employee discounts; China retaliates; Mexico seeks solution

Live updates on tariffs: Ford, Stellantis offer employee discounts; China retaliates; Mexico seeks solution

Elon Musk expands Texas empire with his own park, ‘ecological paradise’

Elon Musk expands Texas empire with his own park, ‘ecological paradise’

Here’s our list of the 2025 Top 150 dealership groups

Here’s our list of the 2025 Top 150 dealership groups

Latest News

Trump’s tariffs have GM autoworkers in Oshawa, Ont., on edge

Read the Automotive News Digital Edition for April 7

Elon Musk expands Texas empire with his own park, ‘ecological paradise’

Jaguar Land Rover is pausing exports to key U.S. market over Trump’s tariffs

Staying current is easy with newsletters delivered straight to your inbox.

See More in Automakers

Don Romano’s ‘wild ride’ at Hyundai Canada

U.S. senators seek to rein in Trump tariff authority

Europe reacts as Trump’s 25% auto tariffs take effect

What vehicle parts are now subjected to tariffs? Powertrain, suspension, safety and more

Staying current is easy with newsletters delivered straight to your inbox.