Automakers

Heard is Chevy's sales king — but many customers aren't cheering

J.R. Todd thought he bought a new Chevrolet Tahoe in 2003. But when he went to trade it in, he was told that the vehicle was leased -- and was way over its allotted mileage. (CRAIG HARTLEY)
AW
By:
April Wortham
February 11, 2008 05:00 AM
By the numbers

Since taking over his father's Columbus, Ga., Chevrolet dealership in 1961, Bill Heard Jr. has assembled one of the country's largest dealership groups. Here are some key figures about Bill Heard Enterprises Inc.

10: Ranking among Automotive News' top 150 dealership groups in 2006

46,683: Total new retail sales in 2006

$2.19 billion: Group revenues in 2006

15: Number of dealerships. (One Cadillac-Saab and 14 Chevrolet stores)

7: States with Bill Heard dealerships (Georgia, Tennessee, Florida, Alabama, Texas, New Mexico and Nevada)

3,700: Number of employees

Sources: www.billheardchevrolet.com, Automotive News Data Center, Georgia Trend magazine

Bill Heard calls himself "Mr. Big Volume," and the title seems appropriate.

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