Automakers

Roger Smith led GM during turbulent times

During Roger Smith’s tenure at the top of GM, he started the automaker on its path to today’s structure by grouping Buick, Oldsmobile and Cadillac into one division, and Chevrolet, Pontiac and GMC into another. (JOE WILSSENS)
JL
By:
Jamie LaReau
December 03, 2007 05:00 AM

DETROIT — In 1981, John Bergstrom applied to General Motors three times asking to start a car dealership. GM rejected his requests all three times for lack of capital. So one night he hand-wrote a letter to then-CEO Roger Smith saying, "Please give us a chance."

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