Automakers

Bold moves halt tariff stalemate, save Lexus brand

U.S. Trade Representative Mickey Kantor, left, jousted with Minister of International Trade and Industry Ryuichi Hashimoto in Geneva over America's proposed 100 percent tariff on imported Japanese luxury cars.
JB
By:
James B. Treece
October 29, 2007 05:00 AM

Lexus was a mere 5 years old. It was gaining share and building the reputation that Toyota Motor Corp. had dreamed of. Then, suddenly, the brand's very existence was at risk.

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