Automakers

After Toyopet trauma, Corona got Toyota up to speed in U.S.

Prior to the success of the Corona, Toyota shipped vehicles on third-party freighters. But with the Corona flying off dealer lots, Toyota began using its own ships.
October 29, 2007 05:00 AM

It wasn't exactly Waiting for Godot, but it must have felt that way. From 1961, when Toyota virtually pulled out of the U.S. car market, dealers who had hooked up with the manufacturer had to wait four years before the arrival of the Corona.

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