Automakers

Chevy dealers prodded to join renovation move

Ted Nicholas' dealership follows the Chevy image program's standard of a giant arch at the main entrance.
JL
By:
Jamie LaReau
February 05, 2007 05:00 AM
Big-ticket upgrade

Chevrolet Facility Image Program details

  • Renovations cost anywhere from $500,000 to tens of millions.
  • Image upgrade consists of a giant arch at the customer entrance.
  • Renovated stores containa station for greeters to welcome and help customers.
  • The program designates specific types of furniture.
  • Chevrolet has guidelines for the interior look of the store but is flexible based on dealership locations and finances.

DETROIT -- Chevrolet dealer Ted Nicholas spent $10 million to build a state-of-the-art dealership in California. Meanwhile, suburban Detroit Chevy dealer Lou LaRiche is bracing to spend $700,000 to update his store.

Staying current is easy with newsletters delivered straight to your inbox.