Big-ticket upgrade
Chevrolet Facility Image Program details
- Renovations cost anywhere from $500,000 to tens of millions.
- Image upgrade consists of a giant arch at the customer entrance.
- Renovated stores containa station for greeters to welcome and help customers.
- The program designates specific types of furniture.
- Chevrolet has guidelines for the interior look of the store but is flexible based on dealership locations and finances.
DETROIT -- Chevrolet dealer Ted Nicholas spent $10 million to build a state-of-the-art dealership in California. Meanwhile, suburban Detroit Chevy dealer Lou LaRiche is bracing to spend $700,000 to update his store.