Automakers

How Chris Fannin tripled floor traffic

Chris Fannin invested $15 million in a showcase store and plans to expand the site into an auto mall. But his family-oriented, family-run business won't change, he says. "We are still the little country store in mentality." (KEVIN BRETZ)
JK
By:
Jenny King
October 02, 2006 05:00 AM
Taking stock

Who: Chris Fannin, general manager

Dealership: Fannin Lincoln-Mercury-Toyota-Scion, Ashland, Ky.

2005 sales: 1,100 new and used

Idea: Fannin moved the family dealership into a former big-box store and turned it into a destination, with a 1950s cafe, car museum, children's play area, shark tank and events center.

Quote: "You need good staff, unbelievable products, the right location and the ability to create a facility people will want to visit and use."

Chris Fannin knew it was time to move the family business. He had been eyeing a big-box store outside Ashland, Ky., that once housed a Lowe's home-improvement store. Moving from a cobbled-together, 47,000-square-foot dealership selling Lincoln, Mercury, Toyota and Scion vehicles into a site with a 140,000-square-foot potential seemed unrealistic. Yet intriguing.

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