Automakers

Between world wars, GM set franchise pace

Henry Ford's car company held the sales lead for much of the 1920s, but it fell behind General Motors in innovative dealer relations.
JK
By:
John K. Teahen Jr.
September 25, 2006 05:00 AM
None

There's a Ford in your future,

But the Ford in your past

Is the Ford you have now,

So you'd better make it last!

The heart of the franchise system is the selling agreement - the document that defines the mutual rights and responsibilities of the automaker and the dealer.

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