Female friendly
6 key factors for female SUV buyers
1. Exterior styling
2. Interior refinement
3. Driving experience
4. Comprehensive safety package
5. Quality, reliability, durability
6. Depth, breadth of models offered
Source: GM
DETROIT -- In the summer of 2002, about 100 male General Motors employees headed to the Milford Proving Grounds west of Detroit to do something likely not in their job descriptions. They had to wear skirts made from garbage bags, put on size-11 high-heeled shoes, sport long fake fingernails, and carry purses and baby dolls.
