Automakers

Sale of Robb Report could shake up luxury-car ad world

MB
By:
Marty Bernstein
May 29, 2006 05:00 AM
Lap of luxury

Here’s what some luxury automakers spent last year to advertise in the Robb Report, a magazine aimed at wealthy consumers.
Rolls-Royce$643,000
Jaguar$215,000
Aston Martin$155,000
Lexus$150,000
Bentley$61,000
Source: TNS Media Intelligence

The Robb Report, a magazine that caters to the wealthiest U.S. households, is for sale. That transaction could affect the advertising strategies of luxury automakers.

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