Lap of luxury
Here’s what some luxury automakers spent last year to advertise in the Robb Report, a magazine aimed at wealthy consumers. | |
Rolls-Royce | $643,000 |
Jaguar | $215,000 |
Aston Martin | $155,000 |
Lexus | $150,000 |
Bentley | $61,000 |
Source: TNS Media Intelligence | |
The Robb Report, a magazine that caters to the wealthiest U.S. households, is for sale. That transaction could affect the advertising strategies of luxury automakers.