Automakers

TV car ads turn up on iPods, cell phones

Toyota is advertising the Yaris on "mobisodes" of TV's "Prison Break."
LC
By:
Laura Clark Geist
May 15, 2006 05:00 AM
New platforms

Automakers are airing TV commercials in a variety of new media.

  • Cellular phones

  • iPods and other digital media players

  • Video on demand

  • Web sites

  • Network and cable TV broadcasters are offering shows to devotees of new media: iPods, mobile phones, broadband-enabled computers, video on demand. And automakers are coming along for the ride.

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