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Automakers

Ford division sees big bucks in sponsorship of bull riding

Why sponsor bull riding? Ford says half of the spectators at Professional Bull Riders events own pickups. About 40 percent of those owned are Fords.
JH
By:
Jean Halliday
May 15, 2006 05:00 AM

Ford division is seeking marketing gold in what promoters call "the toughest sport on dirt."

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