Doug Betts
Age: 42
New job: Senior vice president, total customer satisfaction, Nissan North America
Joined Nissan: September 2004. Worked in quality management at Toyota's truck plant in Princeton, Ind.
Challenge: Improve performance on the assembly line, at parts factories, on the retail lot, in dealer service bays and on industry scorecards.
Quote: "A defect is like a dead body. We're at the crime scene, but we're too late."
CANTON, Miss. -- Something is wrong at Nissan, and Doug Betts has to figure out how to fix it.
