Taking stock
Who: Bert Boeckmann, owner
Dealership: Galpin Motors Inc. (Ford, Saturn), North Hills, Calif.; (Aston Martin, Jaguar, Lincoln, Mazda, Mercury, Volvo), Van Nuys, Calif.
2004 sales: 16,000 new, 4,500 used
Idea: He customizes new vehicles to offer buyers a compelling choice not available elsewhere.
Quote: "What we practice here is easy: It has to be something you can identify with and want to drive."
No one has surfed California's endless wave of enthusiasm for cars more successfully than Los Angeles-area auto dealer Bert Boeckmann, owner of Galpin Motors Inc.
