Reinventing Ford Cut management ranks by 15% Create 5 vehicle centers to design small cars, large cars, luxury cars, personal trucks, commercial trucks Merge Ford operations in Europe and North America Coordinate product plans with Mazda
The goals of Ford 2000
Alex Trotman was nursing a bad head cold. It was 8 a.m. on Oct. 28, 1993, and Ford Motor Co.'s incoming chairman had called 30 top executives to meet at the automaker's Grafton Street office in London.
