Going down
| The Dodge brothers sued Ford in 1916, claiming that Henry Ford had cheated shareholders of potential income by pricing cars too low. | |
| Price of Model T Touring Car | |
| 1908 | $950 |
| 1909 | $780 |
| 1910 | $690 |
| 1911 | $600 |
| 1912 | $550 |
| 1913 | $490 |
| 1914 | $440 |
| 1915 | $360 |
| 1916 | $360 |
| 1917 | $450 |
| 1918 | $525 |
| 1919 | $575 |
| 1920 | $440 |
| 1921 | $415 |
| 1922 | $384 |
| 1923 | $295 |
| 1924 | $290 |
| 1925 | $290 |
Henry Ford viewed his car company as an extension of himself.
