Ford’s first rebate program What: $50 rebate on the Model T When: August 1914 to August 1915 How many people qualified: 308,213 Cost: About $15 million 1990: $970 1995: $1,344 2000: $2,206 2002: $3,416
Rising incentives
Ford's average per-vehicle incentive spending
Source: CNW Marketing/Research
We said it 20 years ago, and it's worth saying again:
