How Ford bought, fixed Jaguar

By:

Bradford Wernle

June 02, 2003 05:00 AM

In the late 1980s, Ford strategists took a good look at the booming luxury-car market and realized they needed a global luxury brand to rival BMW and Mercedes-Benz. So they went shopping.

Featured Stories

Here’s our list of the 2025 top 100 dealership groups in used-vehicle sales

Column: Dealership groups on top 100 list gear up for potential used-vehicle demand surge

Tesla to delay U.S. launch of affordable EV, a lower-cost Model Y, report says

How Baxter Auto Group trained service technicians to keep the AC inside

Latest News

Read the Automotive News Digital Edition for April 21

Japan looks to auto safety regulations for deal with Trump, report says

Tesla to delay U.S. launch of affordable EV, a lower-cost Model Y, report says

Ford halts shipments of U.S.-made vehicles to China amid tariffs, report says

Staying current is easy with newsletters delivered straight to your inbox.

See More in Automakers

Scout hires former Bentley exec as COO, names new production boss

European sales up 3% in March, as EVs, plug-in hybrids and Chinese brands surge

Interactive data dashboard: Get the latest Europe sales and other key statistics

Paralyzed driver Robert Wickens brings Bosch electronic hand control package to Grand Prix of Long Beach

Staying current is easy with newsletters delivered straight to your inbox.