Subscribe
Automakers

DECONTENTING: WHEN THERE'S NO COSTS LEFT TO CUT: JAPAN WRESTLES WITH WHAT TO TAKE OUT OF CARS, TRUCKS

MR
By:
MARK RECHTIN
January 22, 1996 05:00 AM

Fraser MacKenzie went to Japan in October hoping to land new business.

Featured Stories

10 federal policies that shaped the modern auto industry
10 federal policies that shaped the modern auto industry
In our opinion: Shareholders see Musk’s MAGA tilt leaving Tesla out
In our opinion: Shareholders see Musk’s MAGA tilt leaving Tesla out
Detroit 3 scrutinize supply chains harder than ever amid tariff war
Detroit 3 scrutinize supply chains harder than ever amid tariff war
Ford hires former Lululemon, Twitch exec Mike Aragon to lead integrated services group
Ford hires former Lululemon, Twitch exec Mike Aragon to lead integrated services group

Latest News

#1 Cochran Automotive acquires first Mercedes-Benz store
Several dealers among investors in new mobility fund that reached $15 million goal
Canada putting ‘maximum pressure’ on U.S. to lift tariffs, say Foreign Affairs Minister Mélanie Joly
Top 5 stories of the week: Nissan’s new CEO; metals tariffs take effect
Staying current is easy with newsletters delivered straight to your inbox.

See More in Automakers

Top 5 stories of the week: Nissan’s new CEO; metals tariffs take effect
Kenichi Kawaji named new Mitsubishi Canada CEO
VW’s Ontario PowerCo plant faces potential tariff disruption, slower ramp up on lagging EV sales, exec warns
Steve Flamand appointed CEO of Hyundai Canada as Don Romano moves abroad
Staying current is easy with newsletters delivered straight to your inbox.