Marketing

Behind Jeep’s Harrison Ford Super Bowl ad

Harrison Ford in a Jeep ad
Harrison Ford’s two-minute monologue in Jeep’s Super Bowl ad covers freedom, heroism and humility—but CMO François says the focus is Jeep culture, not American politics. (JEEP)
ES
By:
E.J. Schultz, Ad Age
February 10, 2025 03:10 AM

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