AUTOMOTIVE NEWS WEBINAR

On-Demand Recording Now Available!


              





 

LEARN HOW 
COMPELLING CONTENT
INFLUENCES AUTOMOTIVE SHOPPERS 
 
  

Today's consumers face an overload of information, making their car-buying decisions tougher. Did you know that 78% of shoppers start their journey without a specific vehicle in mind? They rely on engaging videos, informative articles and trusted reviews to guide their choices.


Join us for a webinar on how auto-related content influenced the purchase decisions of over 2,260 new-vehicle buyers. Whether it's learning about electric vehicles or researching award-winning SUVs, content is the key to capturing their interest and driving their decisions.



 ATTEND THIS WEBINAR TO : 

- Gain insights into the latest trends in automotive content marketing.


- Understand how to create content that drives consumers’ decisions.


- Learn about actionable strategies that will enhance your marketing efforts.

   
Speakers: 

Vanessa Ton
Vanessa Ton
Market & Customer Research Sr Manager
Cox Automotive
Matt Frost
Matt Frost
Vice President, Consumer & Marketing Insights
NIQ-GfK
Emma Hancock
Emma Hancock
Moderator
Automotive News


Presented by:





   
 
 
 
 
  

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