Cupra

VW’s Cupra brand says U.S. launch plans on track despite Trump’s tariff threat

Cupra Formentor 2023 front
Cupra's models for the U.S. are expected to include the next-generation Formentor compact crossover as an electric model. The current generation is shown.
March 14, 2025 12:26 PM

MARTORELL, Spain — Cupra, Volkswagen Group’s sporty Spanish brand, still plans to enter the U.S. market by 2030 despite the Trump administration’s threat to impose additional tariffs on European cars, CEO Wayne Griffiths said.

Staying current is easy with newsletters delivered straight to your inbox.