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Volkswagen

VW’s new brand guru will have to fix marketing ‘chaos’

VW ID Every1
An advertisement for VW's new small electric car, the ID Every1, was pulled after allegations that sections were copied from an Apple advertisement. (VW)
NE
By:
Nathan Eddy
April 02, 2025 09:06 AM

BERLIN — Volkswagen’s new chief brand officer, Christine Wolburg, must fix marketing “chaos” engulfing the VW Group’s core passenger cars business, a German press report said.

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