Cupra sees white space in U.S. between mass market, premium brands

Cupra brought the Formentor, left, and the Terramar, right, for U.S. media to test drive in Miami. The crossovers will not be sold in the U.S. — U.S. journalists had an opportunity to drive the Cupra Formentor, left, and Terramar, right, in Miami. The crossovers will not be sold in the U.S. (CUPRA)

April 15, 2025 05:03 PM

MIAMI — Do Americans want some Spanish flair with their performance crossovers?

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