With Scout and Cupra inbound, Blume confident on VW Group’s fortunes in U.S.

The Scout Traveler concept at CES. VW Group CEO Oliver Blume said the startup has received over 50,000 refundable reservations for its SUV and pickup. — The Scout Traveler concept at CES. VW Group CEO Oliver Blume said the startup has received more than 50,000 refundable reservations for its SUV and pickup. (JACK WALSWORTH/AUTOMOTIVE NEWS)

January 08, 2025 11:18 AM

LAS VEGAS — Volkswagen Group CEO Oliver Blume is confident the group can achieve greater sales volume in the United States not only with two new brands — Scout Motors and Cupra — but also the company’s namesake, mass-market brand.

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