CarMax CEO Bill Nash once shared an anecdote he said perfectly illustrated the company's personalized retail strategy. A customer who had had a baby didn't want to trek 60 miles to a CarMax location, so the company delivered a car to her.
CarMax CEO Bill Nash once shared an anecdote he said perfectly illustrated the company's personalized retail strategy. A customer who had had a baby didn't want to trek 60 miles to a CarMax location, so the company delivered a car to her.