Elon Musk’s role in Trump’s administration splits Tesla’s image along partisan lines, study says

Tesla Cybertruck in San Jose, Calif. showroom. — Tesla vehicles, such as the Cybertruck, have become targets for Elon Musk's detractors, with owners reporting negative comments and obscene gestures from other motorists. (LAURENCE ILIFF/AUTOMOTIVE NEWS)

February 18, 2025 12:00 PM

Elon Musk has gone from an electric vehicle evangelist popular among liberal EV buyers to a hero of President Donald Trump’s MAGA movement, splitting Tesla’s brand image along partisan lines, a new survey says.

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