Cyberflop? Tesla discounts Cybertruck as demand cools for Elon Musk’s F-150 fighter

January 16, 2025 01:35 PM

Tesla Cybertruck on display at San Jose, Calif. showroom. — Its styling, its elevated price and its relatively modest range have held back sales of the Tesla Cybertruck, analysts said. (LAURENCE ILIFF/AUTOMOTIVE NEWS)

Tesla is offering Cybertruck discounts just 14 months after launching the wildly styled pickup that CEO Elon Musk predicted would compete with gasoline counterparts from Ford and Chevrolet, selling in the hundreds of thousands per year.

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