Apple and Google threaten automaker AI voice assistant push

Apple is improving Siri using AI, posing a threat to embedded automotive voice assistants. (OMID ARMIN VIA UNSPLASH)

October 16, 2024 04:00 AM

Automakers have already struggled to wrest control of the central infotainment center back from smartphone mirroring services such as CarPlay. Now, Apple and Google are cementing their dominance in a new way — artificial intelligence-enabled voice assistants.

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