MAZDA'S AKIRA MARUMOTO: 'We have to stick to our uniqueness'

HIROSHIMA, Japan — CEO Akira Marumoto is steering Mazda Motor Corp. through a delicate shift from being a relatively small mass-market player to a purveyor of something more upmarket. He has been clamping down on incentives, rolling out ever-better product and technology and slowly raising the sticker prices that Mazdas can command.