BMW'S BERNHARD KUHNT: Managing through the storm

Going into 2020, BMW had momentum on its side. The automaker had bested rival Mercedes-Benz to grab the U.S. luxury sales crown in 2019 — BMW's first annual U.S. luxury win since 2015. BMW also had come off a strong product offensive last year, highlighted by the introduction of the X7 flagship crossover and 8 Series convertible and Gran Coupe.