To commemorate 25 years of PACE Awards for supplier innovation, Automotive News each week is looking at one of the many winners.
2016: Gentex Corp.
Trade name: Full Display Mirror
Innovation: Streaming video of a vehicle's rear outlook to an interior rearview mirror-integrated liquid crystal display was the latest innovation from a mirror specialist that has won 7 PACE Awards.
Why it resonated: The improved rear view let carmakers and consumers know they were getting more than a commodity product.
The 2016 award was for its Full Display Mirror, which functions as a standard automatic-dimming rearview mirror most of the time. But with the flip of a lever, it enters display mode, and a clear, bright, liquid crystal display appears through the mirror's reflective surface, providing a wide, unobstructed rearward view.