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Subaru opens new Tokyo R&D hub to develop AI software, lure foreign talent

people sitting in an open office space at a Subaru office in Tokyo Japan next to a window.
Subaru opened its second Subaru Lab in February in Tokyo’s techy Shibuya area with views of the Japanese capital’s sprawling skyline. (NAOTO OKAMURA/AUTOMOTIVE NEWS)
NO
By:
Naoto Okamura
March 11, 2025 07:31 AM

TOKYO — As automakers race to develop software-defined vehicles, Subaru Corp. is upping its game with a second high-tech R&D hub in Tokyo, to spearhead its shift into artificial intelligence, advanced driver-assist systems and more, all while attracting new talent.

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