Why Fiat fared so badly in 2024 Europe sales

Fiat 500e 16 by 9.jpg — Sales of the Fiat 500e fell in 2024 after purchase bonuses for BEVs were dropped or reduced in key markets. (FIAT/FIAT)

January 26, 2025 10:48 AM

MILAN — Fiat’s registrations in Europe fell to a new low in 2024 after the brand axed combustion engine versions of its 500 and 500X models, and government sales incentives were ended in its key home market of Italy.

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