Women Of Influence

Often the journey isn’t straight up the ladder

Last Updated
January 20, 2025 02:00 PM
Julie Herrera, Founder and President of
IDEA Auto Group
Julie Herrera, Founder and president at IDEA Auto Group

In 1990, Julie Herrera was a college student and, she says, “sick of being broke.” Hunting for a summer job, she came across an ad from a Chevrolet dealer in San Antonio seeking an aftermarket salesperson. “I had no idea what that meant,” she says, but her father was a car salesman so it felt a little familiar. Herrera got the job and started selling car-care products and early mobile phones.

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