The automotive industry has historically responded to rapid technology advancements in a fast but familiar way: by integrating tech into vehicles at the hardware level. Although this has sufficed for years, the average modern vehicle now has more than 100 million lines of code. This reality has enabled upstart brands with more software savvy than manufacturing moxie to gain market share and high valuations. Between this new competition and increasing software complexities, traditional automakers are challenged not only to innovate and lead, but to ensure the safety and security standards they’ve upheld for a generation. Amid this struggle, a new truth has emerged: the demand for new software-defined features and the current automotive architecture are no longer compatible.
